What is coaching?

From the International Association of Coaching (certifiedcoach.org) website.

Definition of Coaching

  • Coaching: Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.
  • A professional coaching relationship: A professional coaching relationship exists when coaching includes a business agreement or contract that defines the responsibilities of each party.
  • An IAC Professional Coach: An IAC Professional Coach also agrees to practice the IAC Professional Masteries and pledges accountability to the IAC Code of Ethics.

In order to clarify roles in the coaching relationship, it is often necessary to distinguish between the client and the sponsor. In most cases, the client and sponsor are the same person and therefore jointly referred to as the client. For purposes of identification, however, the International Association of Coaching defines these roles as follows:

  • Client:  The “client” is the person(s) being coached.
  • Sponsor: The “sponsor” is the entity (including its representatives) paying for and/or arranging for coaching services to be provided.

In all cases, coaching engagement contracts or agreements should clearly establish the rights, roles, and responsibilities for both the client and sponsor if they are not the same persons.

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